About Us

We came into existence in November, 2009. We started off by selling electric stoves to end users via exhibitions, roadshows, and our very own showrooms. Now, we are known as the pioneer of functional yet stylish kitchen appliances such as electric stoves, electric cookers, cooker hoods, built-in electric ovens, and built-in gas stoves.

In June of 2012, we decided to venture into the wholesaling industry and did not look back. Within a short span of five years, we have grown to have over 60 unique, innovative products and over 200 authorized dealers, making our array of products easily accessible to customers in both Peninsular Malaysia and East Malaysia.

Our vision is to become the No.1 kitchen appliances brand in Malaysia. When we first began, we chose angled design cooker hoods. Besides that, our electric cookers and fully digital built-in electric ovens are all equipped with German technology. not to go on the conventional route of producing chimney design cooker hoods, but to take the bold move of focusing on

Our stylishly aesthetic and innovatively efficient products that cater to the modern lifestyle give us an unparalleled competitive advantage in the market. As our products belong to the medium and high range, they are targeted to young working adults, aged 25 to 48, who love functional yet stylish kitchen appliances. We believe that this group of people has adequate spending power and would appreciate the effort we put not just into the functionality but also the aesthetics of our products.

With never-ending research and innovation, we are constantly creating products that can enrich our customers’ culinary experience and elevate the aesthetics of their kitchen.

BRAND PROMISE

LUXURY YET AFFORDABLE  |  WOW USER EXPERIENCE  |  EXPERTISE AND PROFESSIONAL

OUR VISION

To become the No.1 Kitchen Appliances Brand in Malaysia that leads the trend of functional yet stylish kitchen appliances

OUR MISSION

Through constant research and innovation, design and develop kitchen appliances that are truly for Malaysian cooking experience

CORE VALUE

TEAM SPIRIT  |  POSITIVE ATTITUDE  |  HIGH LEVEL EXECUTION  |  INNOVATION  |  BE GRATEFUL  |  IMPROVE 1% EVERYDAY

• 2022 The Star SOBA Best in Customer Service
• 2022 The Star SOBA Female Entrepreneur of The Year
• 2022 SME Platinum Business Awards (PBA) – Brand Excellence & Product Excellence
• 2022 Golden Eagle Award – Malaysia 100 Excellent Enterprise
• 2022 JCI Malaysia Supreme Brand Award in Pearl Entrepreneurs Awards
• 2021 The Star SOBA Female Entrepreneur of The Year
• 2021 The Star SOBA Best in Brand
• 2021 Outstanding Leadership Excellence Award – Best Intelligent Figures (年度杰出博智风云人物)
• 2021 JCI CYEA (Creative Young Entrepreneur Award) Top 10 Finalist
• 2021 Malaysia G Forty Top – Corporate Achievement
• 2020 Malaysia’s Best Consumer’s Choice Brand Award by Consumer’s Choice Awards
• 2020 The Star SOBA Female Entrepreneur of The Year
• 2020 The Star SOBA Best in Customer Service
• 2020 The Star SOBA Best in Marketing
• 2020 The Malaysia Book of Records – Highest Number Wholesale Intelclean Cooker Hood Sales Value in A Year
• 2020 SME 100 Fast Moving Companies Awards
• 2020 SME 100 Sustainable Brands Awards
• 2019 Winner Readers’ Choice Award (Nature Health 健康时尚)
• 2016 Sin Chew Business Excellence Awards (星洲企业楷模奖)
• 2013 Product & Service Excellence Award
• 2010 Asia Pacific Super Health Brand Award ASIA PACIFIC